Ralph Lauren Goes Crypto, Airdrops NFT Invites to Miami Party

Share This Post

American apparel retailer Ralph Lauren is accepting crypto for the first time at its new store in Miami’s Design District.

The luxury brand is also offering a crypto-native experience — gifting NFTs via a multi-tiered partnership with online leisure community Poolsuite, which it described as “deeply rooted in the Miami lifestyle.”

Poolsuite is a vaporwave digital neighborhood centered around online radio, perhaps best known for Poolside.fm. It predates the rise of Web3 (launched in 2014), having sold NFT memberships for its “Internet Leisure Corporation” in Nov. 2021. It minted a second collection, “Grand Leisure,” almost one year later.

Poolsuite NFT holders have now been sent commemorative Ralph Lauren tokens, issued on Ethereum. The tokens can be used to register for tickets to a private party at a Miami estate hosted in late April. The NFTs have been distributed to more than 2,700 addresses.

Holders of Poolsuite’s Grand Leisure collection will also be able to update their “Leisurist” avatars using Ralph Lauren-inspired digital looks based on the retailer’s recent runway show in Los Angeles.

As for its other crypto moves, Ralph Lauren will accept bitcoin (BTC), ether (ETH), MATIC, apecoin and stablecoin USDC, starting with the new Miami store.

It’s unclear whether Ralph Lauren will actually see any of the crypto, though. BitPay can also convert crypto into fiat on behalf of the retailer. Blockworks has reached out to learn more.

Miami’s luxury market has been one of the fastest growing in the US, Vogue Business reported citing Morgan Stanley research. Ralph Lauren’s crypto-friendly store will feature exclusive handbags and accessories available only at that location.

Miami — also the home of NFT giant Yuga Labs — has become a popular destination for crypto enthusiasts. It’s now a hotspot for many of the industry’s events, including Bitcoin Miami.


Get the day’s top crypto news and insights delivered to your email every evening. Subscribe to Blockworks’ free newsletter now.

Want alpha sent directly to your inbox? Get degen trade ideas, governance updates, token performance, can’t-miss tweets and more from Blockworks Research’s Daily Debrief.

Can’t wait? Get our news the fastest way possible. Join us on Telegram and follow us on Google News.




Source
Ralph Lauren Goes Crypto, Airdrops NFT Invites to Miami Party is written by Shalini Nagarajan for blockworks.co

Related Posts

The Potential of Hedera: A Deep Dive into the Future of Distributed Ledger Technology

In the rapidly evolving landscape of blockchain and distributed...

Chibi Clash Announces Updates and Upcoming NFT Sale on Xterio Copy

Chibi Clash, a web3 fantasy game universe powered...

Internet Computer (ICP): Revolutionizing the Decentralized Web

As the digital landscape continues to evolve, blockchain technology...

Ethereum ETF confirmed? VanEck spot Ether ETF listed by DTCC

Amid increasing speculation about the possible approval of a...

Citizen Conflict Alpha 5 Launches with Play-to-Earn Campaign

QORPO Game Studio has launched the highly anticipated update,...

Lightspeed Newsletter: New Solana startup accelerator has a DePIN flavor

Howdy!  Welcome to Lightspeed, the newest addition to the Blockworks...
ethereum
Ethereum (ETH) $ 3,731.01
bitcoin
Bitcoin (BTC) $ 68,806.44
tether
Tether (USDT) $ 1.00
xrp
XRP (XRP) $ 0.532725
binance-usd
BUSD (BUSD) $ 1.00
cardano
Cardano (ADA) $ 0.458551
dogecoin
Dogecoin (DOGE) $ 0.163436
litecoin
Litecoin (LTC) $ 85.11
solana
Solana (SOL) $ 167.38