Luxury car brand Aston Martin has made its first foray into Web3 with a launch of its first set of NFTs set to be dropped this week.
The legendary British racing brand has teamed up with Tiny Digital Factory, a developer and publisher of racing and motorsport games, for the 3000 “digital diecast” Aston Martin NFTs.
The limited edition NFTs are on the Polygon blockchain and will be available for purchase on Magic Eden marketplace. And best of all fans will be able to buy and race them in the next-generation Infinite Drive metaverse game.
The marketplace opens on 18th December for a select group of whitelisted players, with general sales opening to everyone else on December 19th.
Aston Martin partners with Tiny Digital Factory to launch NFTs
Luxury sports car brand Aston Martin is the latest car maker to get into the NFT space. The British F1 brand has followed Lamborghini, Porsche, and Chevrolet by making use of digital ownership available through NFTs.
The partnership with developers Tiny Digital Factory will see 3 new Aston martin cars introduced to the game Infinite Drive – an NFT racing platform that allows users to collect parts of prestigious automotive brands.
The 3 Aston Martins are the current Vantage V8, the GT3 race car, and the famous 1980 Vantage V8 featured in James Bond movie The Living Daylights.
The NFTs have been designed to aesthetically match the actual cars. So, owners of the virtual Aston Martin will be able to take the car into the closed alpha of the Infinite Drive metaverse that will be available on both iOS and Android mobile devices in 2023.
In the alpha, NFT owners can look at their collections and race against other NFT owners on officially licensed tracks. The in-game features will include an NFT marketplace and allow owners to rent out their cars to other players.
Speaking of the partnership, Tiny Digital Factory CEO Stéphane Baudet said the launch was following the company’s vision of allowing the general public to ‘experience the sensation of taking them onto the track.’
‘It’s truly remarkable that this vision has resonated so strongly with one of the world’s leading carmakers in Aston Martin,’ said Baudet. ‘So much so that they have chosen to launch their first ever NFT cars with us. We’re still early in our journey, but we’re confident that Infinite Drive will become a poster child for the meaningful use of web3 technology in gaming and collectible digital assets.’
Luxury car brands racing into the metaverse and NFT space
Aston Martin is the latest luxury car brand that’s entering the NFT space. They haven’t all been a raging success, however, with Chevrolet not selling any NFTs in its auction. Lamborghini has made a few attempts with NFTs with some relative success. So, with Aston Martin’s imminent launch and German car maker Porsche set to follow suit, it’s all eyes on the racing track to see which NFTs leave the competitors in the paddock.